Taco Bell Nacho Fries Are A Huge Success
Taco Bell fries boost traffic
Taco Bell's new fries. Hollis Johnson/Business Insider
Taco Bell's fries are already bringing more customers to the chain.
In late January, Taco Bell added nacho fries to the menu for a limited time. Instead of taking the classic fast-food route, Taco Bell tops its fries with a spicy seasoning and serves them with a side of nacho cheese.
Foot traffic spiked by 38% over average the day after Taco Bell launched its new fries, according to inMarket location data. And, the increase appears to have continued over the next week, with traffic remaining above average throughout the rest of January.
InMarket uses mobile device data to track customer visits at major US restaurants and retailers, analyzing patterns from 50 million monthly users.
The new fries "are the perfect example of Taco Bell's belief that you shouldn't apologize for value, but celebrate it," Yum Brands CEO Greg Creed said in a call with investors on Thursday.
In advertising, Taco Bell took aim at McDonald's and other burger chains' spicier seasoned fries, served with nacho cheese, as vastly different than the typical fast-food fare. Taco Bell also took some jabs at McDonald's for serving fries that cost more than — despite the chain's recent introduction of a new value menu.
Video: McDonalds Drive Thru vs Taco Bell With Power Wheels Cars Driving
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