Amazon Shopping 2
Soon You Can Do All Your Shopping Through Facebook
Great news: Soon Facebook will not only be the place where you stalk your ex's new girlfriend, but also where you make your regrettable late-night impulse purchases.
reports that Facebook is launching a few new features for businesses that will make them way more shoppable on your phone. First of all, they're testing a "call to action" button on certain pages that practically screams at you to go shopping. (A similar feature will nudge people to donate on nonprofit pages.) Check out Uniqlo's "Shop Now" button:
On top of that, they're allowing Facebook pages to have specific tabs titled "Shop" and "Services." The Services page is kind of like seeing the full menu of a restaurant on some Yelp pages; you still have to go through the company to make the purchase, but it's a shortcut to help figure out where to shop, what to eat, and where to get a mani-pedi.
But the Shop page shows some serious promise. reported last month that the Shop page will let retailers showcase their products through the site, and let customers pay with a handy Buy Now button.
For now, Re/code reports that some pages will just redirect you to their sites when you hit Buy Now, while others will let you buy straight through the app, and Shopify will help with transactions. For other items, you can message the seller to haggle out the price. At this point, the shopping section of the app will only go out to a small group of testers, but the rest of the features should start popping up on your phone soon. So be careful the next time you fire up Facebook after a few too many glasses of wine. Your wallet might hurt the next morning.
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