How to Get a Mentor - Tedx Talk from Ellen Ensher



How to Find a Suitable Professional Mentor

There has been a lot of focus on how to target and market to Millennials, especially since their purchasing power has grown to an estimated . However, there has not been much talk about directing efforts specifically to Millennial parents, which is strange since Millennial moms, for example, represent 46% of women in their age group. How can brands win Millennial parents over with their marketing efforts? Follow these tips:

Show blended families.

The make-up of the Millennial family is quite different from prior generations. A growing number of marriages are interracial, and a lot of Millennial moms are single parents. When marketing to this group, advertisers must take this new kind of family into account. Advertisements should no longer show only the typical mom, dad and two kids living in suburbia in commercials, and should instead try to appeal to Millennial parents by showing more diverse families.






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Date: 02.12.2018, 07:22 / Views: 64493