Create an Effective Presentation - Video - Harvard Business Review.m4v



How to Create Successful Corporate Presentations

As compared to traditional forms of advertising, more and more companies are using corporate presentations to convey their message to their target audience. Corporate Presentation is a unique way of communicating and building the brand image for a company. This effective tool can be used to promote a product, service or to simply tell something essential about your company.

Steps

  1. Decide the purpose behind developing a corporate presentation.Basically, corporate presentation is designed for internal office use or to showcase your achievements at trade fairs, conferences, mega events or shows.
  2. Be specific about the subject matter about the corporate presentation.Decide on who will be your audience and what message you would want to convey to them. These issues will serve as pointers towards the focus of your presentation.
  3. Choose the platform you would be using for designing the corporate presentations.You can use various platforms such as PowerPoint, Flash or Keynote.
  4. Avoid information overload while developing a corporate presentation.One corporate presentation one idea, this is how it should be. Too much information can be confusing for the audience.
  5. Put the message in a neatly laid out storyboard format.Here one point should lead effortlessly to the other. This will clearly and lucidly convey your message.
  6. Use more pictures in your presentation as a picture is worth a thousand words.Good pictures will increase the retention of your message. You can also use animated images and video clips as tools to tell your story better.
  7. Make the presentation interactive by having options to include the audience at the end of the session.Here you can ask the feedback about the presentation what they think about it from the audience.
  8. Use relevant statistical data to make your corporate presentation effective and interpretative.Real time figures make a lot of difference of what you want to say to your audience.
  9. Use visual aids as transmitters of your message.With the help of visual aids you can easily present highly technical concepts before your audience without using too many words.
  10. For professional corporate presentations, you can look for a web development company to design and develop a presentation for you.A professionally designed corporate presentation helps in conveying the message succinctly and clearly.

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  • Avoid using too many bullet points as they are regarded as a very inefficient way of telling a story.
  • Don't use too many sound effects as it can spoil the whole presentation.
  • Don't give more information than required. You don't want to bore your audience.





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Date: 04.12.2018, 21:46 / Views: 61483