What You Probably Never Knew About IHOP



Everything you need to know about IHOb:

Everything you need to know about IHOb:

IHOb 4IHOP changed its name to IHOb to promote its new burgers, including the Cowboy BBQ Burger. Hollis Johnson/Business Insider

IHOP's rebrand as IHOb — International House of Burgers — left many customers skeptical.

Last week, IHOP, the International House of Pancakes, announced it would change its name to IHOb, flipping the "P" to a "b." On Monday, IHOP announced that the "b" stood for burgers,

"Burgers are really kind of unexpected for us, so we had to do something creative to get everyone's attention," IHOP president Darren Rebelez told Business Insider.






Video: What IHOB really means (YIAY #423)

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Date: 18.01.2019, 08:35 / Views: 95593