ASOS prints 17,000 bags with typos and hilariously own the mistake
ASOS prints 17,000 bags with a typo and calls them limited edition
- admitted to accidentally printing a typo on its delivery packaging.
- The retailer printed 17,000 bags with the tagline "discover fashion onilne," but it's owning the mistake by calling them "limited edition."
- Shoppers can't seem to get enough of the mishap, with some even hoping that they're one of the lucky shoppers to receive a package with the typo.
You can always tell if a product is a knockoff when it arrives with a spelling blunder. This, however, isn't one of those instances.In a similar vein as Diesel's deliberate "Deisel" stunt, major fashion e-retailer ASOS has admitted to accidentally printing a typo on its delivery packaging."Okay, so we may have printed 17,000 bags with a typo," the site in a tweet.In place of the tagline, "discover fashion online," the wrappers read, "discover fashion onilne [sic]." The store alluded the mistake to the absence of its sub-editor, who was during the manufacturing process.Thankfully for lovers of Mother Earth, ASOS isn't planning on discarding the plastic bags. Instead, it's handled the gaffe like a pro and labeled them as "limited edition," averting a potential PR catastrophe.Not only did the announcement draw laughs, shoppers were also hopeful about receiving these unintentional collectors' items."Now I really want to complete my order just to get my hands on one of these!" user Nirina Plunkett.Another fan that the packaging would fetch four-figure sums on marketplaces like eBay.
Video: World News - ASOS employee accidentally orders 17,000 defective bags
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